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By Wil... on Jul 4, 2023 View Files Download

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Kelsey Formost – Copy Class

...is a digital course that walks you through every aspect of how to write your own high-converting copy, step by step.

No matter what you’re writing - a website, an email sequence, a social media caption, a sales page, whatever - Copy Class teaches you how to confidently write words that sell (even if you hate writing).

Look, I get it...

• Maybe you’re just starting out and don’t know who your “ideal customer” even is, let alone how to sell to them.
• Maybe you’ve been stuck on a copywriting roller coaster, constantly tweaking and changing your copy without seeing any real uptick in conversions
• Maybe you’re a verbal vomiter and never feel like you quite get your message across no matter how much you explain yourself
• Maybe the thought of “writing” makes you want to crawl into a Hobbit hole never to be heard from again (I don’t blame you, honestly. Hobbit holes seem nice. Unfortunately ya can’t sell your business from a Hobbit hole).
• Maybe you just want to have your website and email funnels written ONCE AND FOR ALL (and like, feel confident they’re actually converting)...

In 2018 I was totally burnt out and borderline broke. Even though I had a “successful” freelance copywriting business, I was exhausted from constantly having to drum up new clients. I also had MAJOR imposter syndrome and was terrified of “being annoying” so I over-delivered and under-charged. (Sound familiar? *cough cough*)

Also- super fun (not) - I had just broken up with the guy I thought I would marry and moved into my first solo apartment. I needed to pay my bills, stat.

Instead of frantically raising my rates or squeezing more freelance clients into my already-packed calendar, I had a lightbulb moment (!!)...

“Instead of charging people thousands to write their copy for them, what if I created an affordable digital course that taught entrepreneurs how to write copy for themselves?”

And so, Copy Class was born. I took over $10,000 of professional copywriting knowledge and distilled it into only the *most* helpful information, delivering instructions in short, entertaining lessons aimed at non-writers.

It. was. GOLD.

After using the EXACT copywriting tricks I teach in Copy Class to sell Copy Class (I know, so meta), I’ve now served OVER 8,000 students! 

That’s right... I went from scraping by with a handful of (exhausting) private clients to an army of EIGHT THOUSAND customers hungry for my expertise.

Sound like a situation you’d like to find yourself in? Step into my “office”...

In Copy Class, you’ll learn:

• COPYWRITING 101
  • All the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)
• YOUR IDEAL AUDIENCE
  • Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writer's block: EVER.)
• HIGH-CONVERTING WEBSITE WORDS
  • The step-by-step process of writing a website that captures readers’ attention, agitates their pain points and sells (without being “sales-y”)
• HOW TO WRITE KICKASS EMAILS
  • That connects & converts (and has people looking forward to seeing your name in their inbox!)
    

Wanna know if it's a fit?

I'll talk you through it.

IF YOU'RE AT ALL ON THE FENCE ABOUT WHETHER COPY CLASS IS A GOOD FIT FOR YOU, I'M HAPPY TO CHAT WITH YOU AND GIVE YOU MY HONEST TAKE.

What to expect 

EACH OF THE 4 MODULES CONTAINS: 

I’ve distilled all the MOST RELEVANT & HELPFUL information from over $10,000 worth of fancy professional copywriting courses into an easy-to-understand class you can take at your own pace.

• A video of me introducing the module & talking you through what you’ll learn
• Value-packed video & slideshow lessons (that don’t suck)
• A PDF transcript (in case you learn best by reading)
• Fill-in-the-blank templates & real-world examples 
• Helpful (non-intimidating) worksheets
• BONUSES!!!

And much more...

Kelsey Formost – Copy Class, Copy Class, Kelsey Formost.

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