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Build Once Sell Twice — The Productization Playbook
A PLAY-BY-PLAY GUIDE TO DIVORCING YOUR TIME AND MONEY.
I spent 10 years developing a skillset in corporate advertising for Fortune 500 clients. I took those skills and built an agency business of my own, and after 2 decent years, I was so tired and frustrated at the inability to scale without selling more hours, taking on more work, or hiring more people, that I knew there must be a better way.
This is the better way.
Also available as a bundle with How to Visualize Value (Save $97)
Taught by Jack Butcher, Founder and CEO of Visualize Value.
This training breaks down the strategy and tactics I have used to scale the Visualize Value brand to $100,000/mo in revenue at a 99% profit margin (minus transaction fees), over 18 months.
This material will walk you through the process of productizing specialized knowledge in service of scaling your income, it is not a magic bullet and requires execution on your part.
This training comprises a series of videos, articles, and example exercises, designed to balance theory and practice, strip away the fluff, and get you to take confident action.
Who is this for?
- You have specialized knowledge
- You generate results for your clients/customers
- You are comfortable promoting yourself
- You understand that results take time and effort
The Material
- How to productize a service business
- How to structure and build a digital training product
- How to build a product-centric content strategy
- How to leverage social platforms to scale
- How to collect social proof
- Developing a personal brand strategy
Build Once Sell Twice – The Productization Playbook, The Productization Playbook, Build Once Sell Twice.