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By Wil... on Sep 9, 2022 View Files Download

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David Herrmann & Cody Plofker –  TikTok Ads Talk

TikTok ads experts David Herrmann & Cody Plofker joined Foxwell Digital to discuss the state of TikTok ads from beginner to expert. This 150+ minute course includes how to create winning creative, set up a winning account structure, optimize your account, and more.

Topics Covered

• Why advertisers aren’t succeeding on TikTok ads
• Winning with TikTok creative
  • Hook creation and the TikTok thumb stop ratio
  • Storyboarding-winning TikTok creative
  • Content creators, how to source them, and how to succeed with them
  • Ideas for new TikTok creative
  • How to use data to optimize the creative process
  • Creative testing
  • Scaling winning TikTok creative
  • How often to update creative based on spend
  • TikTok Creative Marketplace
• Winning with TikTok ad copy
• TikTok ad account structure – setup through optimization
• CBO vs. ABO
• Winning audiences on TikTok ads and who/what to target
• TikTok ad landing page optimization and testing
• What type of data do TikTok ads need to succeed
• Measuring TikTok ads' success
• TikTok sales attribution and how to measure it
• Where TikTok lives in the customer journey funnel
• Organic TikTok and why it’s important to TikTok ads
• Branded content, white-labeled content, and TikTok influencers
• Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more

Contents

Section 1: TikTok Ads With David Herrmann

• TikTok Webinar with David Herrmann
• TikTok Webinar Q&A with David Herrmann

Section 2: TikTok Ads with Cody Plofker

• TikTok Webinar with Cody Plofker
• TikTok Webinar Q&A with Cody Plofker

David Herrmann, Cody Plofker – TikTok Ads Talk, TikTok Ads Talk, David Herrmann, Cody Plofker.

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